Any expert will tell you that a successful website must continuously provide fresh, relevant, and clear content to its target audience(s). Choosing which content management software to use to deliver that content is another matter entirely. Let’s take a shortcut to the number one CMS in the world right now: WordPress. According to a recent survey, 25% of all websites are now using WordPress. Oh, and I should mention that it’s free. There are no subscriptions, renewals, or fees of any kind.
In case you’re not “in the know,” WordPress is supported by a community of dedicated coder volunteers. These volunteers work cooperatively to develop the CMS using open source code. Whenever an update is released, it is first made available as a beta and then tested throughout the community for usability and security purposes. As you can imagine, this type of testing produces a large amount of documentation. This “help” documentation is made available publicly online and addresses almost every aspect of customizing WordPress.
When we design a website for our clients, we choose WordPress because it offers a variety of design themes and plug-ins to choose from. Each has attributes that can be customized to fit your brand standards and style. Fonts, colors, photos, even the way the slide show runs, are all editable. You are also able to offer a variety of features on your website, including but not limited to a calendar, contact form, news feed, and GIS mapping.
Search engine optimization (SEO) is made simple with WordPress as it uses very clean coding which helps boost SEO performance. After your website is built, you can make content updates yourself, which will save you time and money as you won’t have to funnel these types of simple requests through a web developer. The software gives you the ability to generate tags, link to social media and partner organizations, and add videos, photos, and news. You can also post case studies and updates of newly announced projects, expansions, or regional news that benefits your target industries or explains how you overcame an incentive, funding or workforce challenge.
At the end of the day, you are the ones tasked with business retention efforts, requests for information, marketing, promotions, seeking funding for your organization, and finding incentives. That’s a lot of work. Using an open source program such as WordPress can help make running your website an easier, more enjoyable task, freeing up time for you to focus on other important tasks. Additionally, in today’s world, you need a great website, and WordPress makes the idea of owning and operating a world class website less of a dream and more of a reality for many economic development organizations through affordability, flexibility, and second to none quality.
Ady Advantage uses WordPress to build websites for our economic development clients as it is a highly respected platform that gives us the ability to showcase their community’s unique benefits in a clear, memorable, and state-of-the-art way. Call Benny Syverson today at 608-663-9218 with questions or to request a proposal.