Manufacturing Insights The Ady Advantage: Strategy Matters

 

AS I SEE IT | Drivers for a Relocation or Expansion Decision

  Is your business landlocked, making it difficult to grow at your current location? Is your lease up, with unfavorable terms looming? Or maybe you’re getting ready to sell the business, and the new owners want to move into a new building? After having worked with companies all across the country, we have learned that […]

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AS I SEE IT | Avoiding Risk when Expanding

If you’re thinking about expanding into a new location, you may be interested in learning about what economic development groups are doing to try to convince businesses to invest in their communities. The below summarizes the three Site Selection Megatrends that I have seen, as well as implications for manufacturers that are considering relocating or […]

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How well do you know your customers?

Do you know: What your customers truly think of you? How they rate you relative to your competitors? What their needs are and which of these needs may be unmet? What the main drivers for their purchasing decisions are? If you answered no to any of the questions above, it may be because you have […]

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AS I SEE IT | Your Talent Issue is Not Necessarily the Same as My Talent Issue

Over the past couple of months, as part of our consulting work, my team at Ady Advantage and I have talked to dozens of manufacturers across the country.  Most of these conversations took place on-site at their facilities.  Looking back, it is apparent that talent, or lack thereof, is a concern for many of them. […]

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The Advantages of WordPress Websites

Any expert will tell you that a successful website must continuously provide fresh, relevant, and clear content to its target audience(s). Choosing which content management software to use to deliver that content is another matter entirely.  Let’s take a shortcut to the number one CMS in the world right now: WordPress. According to a recent […]

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Is your website a billboard or a bulletin board?

According to scientific studies that were widely reported on in the media last year, humans now have shorter attention spans than a goldfish (you can read about it in this article by Time magazine). After a mere eight seconds, humans start to lose concentration, while a goldfish can focus its attention for nine seconds. In […]

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Want to grow your business? Use a marketing plan to help break through the clutter

If you’ve been reading our blogs regularly, you’ve likely identified your growth strategies (if not, call us and we can help you determine these!). No matter what strategy you’ve chosen, one of your goals is probably to increase the sales of your product or service. In the past, you may have relied mainly on your […]

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As I See It | Vulture Capitalism

Our firm works regularly with manufacturers on strategies for growth and diversification. While there are many strategies in the quiver, one that is often overlooked is “vulture capitalism.”Let me describe it this way. You’re in an industry that is contracting. When you look to the left and look to the right, you know that those […]

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Demystifying SEO for manufacturers

 SEO can be a mystifying and intimidating concept. You may have heard web developers talk about things like keywords, alt tags, rankings, or the Google algorithm. On top of that, there are a plethora of companies who would be more than happy to increase your search ranking – for a hefty fee. Is SEO really […]

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AS I SEE IT: When Growth Means Expansion

When a manufacturer is growing and needs room to expand, most companies look first at reorganizing their plant to make it more efficient. That’s why today’s plants are designed for as much flexibility as possible. I’ve been in numerous facilities where everything that can be on wheels is on wheels, so work stations can readily […]

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