A brand is more than a shiny new logo.

In manufacturing circles, a brand demonstrates that you know who your company is and what it stands for. That is has a solid strategy, target, and message. That’s what we do for manufacturers.

In order to be effective, your brand has to reach your audiences in clever, smart, and effective ways. That’s where we excel. We provide integrated marketing communications, from websites to collateral and tradeshow booths. We frequently train manufacturers on the ins and outs of how to use LinkedIn as a viable marketing tool, and how to use social media and online tools to gain a competitive advantage.

Whether you sell direct or through agents and representatives, we can provide training resources for your sales channel and for your end users. This will help everyone in the customer chain understand how your product is made, how to use it, and the benefits of your company and offerings.

Rebranding Success Story

One of our clients sells its medical devices through a series of distributors in over 80 countries. One of the tasks we were charged with was to improve the communications to this important distribution channel as well as the end users – physical therapists and others all around the world. We started with rebranding the products; developing consistent packaging and usage instructions; and then creating a website with a distributor portal. Through the distributor portal, we provided collateral materials, photography, and videos that each distributor could co-brand and use in its own sales and marketing efforts. Our client’s business grew at a rate many times the industry growth rate for its product line.

 

How can we help you? Contact Janet Ady at [email protected] or call 608.663.9218.