Economic development marketing has largely been an attempt to get site selection professionals to come visit your community and see its properties and buildings. Nowadays, economic developers are using creative marketing techniques to bring the communities to the site selectors.
Video is one great way to achieve this. Drone video footage gives site selectors a virtual tour of a business park and other community assets, while the low cost of shooting a drone video is making it a more affordable strategy for economic development organizations. And a one- to three-minute video has many uses – put it on your website, link your social media to it, use it at fam tours and conferences, even put it on a hand-held viewer and mail it to prospects.
Virtual reality (VR) is the brave new world of economic development marketing. It’s now possible to link a 3-D rendering of an actual building or a conceptual model of an industrial site master plan to a sites and buildings database. With the right equipment, site selectors can walk through a property without ever leaving their office! It may sound like science fiction, but you’ll be seeing VR in the economic development toolbox in 2018 and beyond.
From market research to placemaking services to full-spectrum economic development marketing initiatives, Ady Advantage can help your community stand out from your competition. No one else combines our depth of economic and community development experience with our world-class marketing expertise. Let’s start a conversation today! Give us a call at 608.663.9218.