Any expert will tell you that a successful website must continuously provide fresh, relevant, and clear content to its target audience(s). Choosing which content management software to use to deliver that content is another matter entirely. Let’s take a shortcut to the number one CMS in the world right now: WordPress. According to a recent survey, 25% of all websites are now using WordPress. Oh, and I should mention that it’s free. There are no subscriptions, renewals, or fees of any kind.
In case you’re not “in the know,” WordPress is supported by a community of dedicated coder volunteers. These volunteers work cooperatively to develop the CMS using open source code. Whenever an update is released, it is first made available as a beta and then tested throughout the community for usability and security purposes. As you can imagine, this type of testing produces a large amount of documentation. This “help” documentation is made available publicly online and addresses almost every aspect of customizing WordPress.
When we design a website for our clients, we choose WordPress because it offers a variety of design themes and plug-ins to choose from. Each has attributes that can be customized to fit your brand standards and style. Fonts, colors, photos, even the way the slide show runs, are all editable. You are also able to offer a variety of features on your website, including but not limited to a calendar, contact form, and news feed.
SEO optimization is made simple with WordPress. After your website is built, you can make content updates yourself, which will save you time and money as you won’t have to funnel these types of simple requests through a web developer. The software gives you the ability to generate tags, link to social media and partner organizations, and add videos, photos, and news. WordPress also uses very clean coding which helps boost your SEO performance.
At the end of the day, you are the ones tasked with quality certifications, workforce development, business retention, and sales growth and diversification. That’s a lot of work. Using an open source program such as WordPress can help make running your website an easier, more enjoyable task, freeing up time for you to focus on other important components of your business. Additionally, in today’s world, you need a great website, and WordPress makes the idea of owning and operating a world class website less of a dream and more of a reality for many companies through affordability, flexibility, and second to none quality.
Ady Advantage uses WordPress to design and build websites for our manufacturing clients as it is a highly respected platform that gives us the ability to showcase their expertise and communicate their abilities in a meaningful and state of the art way. Call Benny Syverson today at 608-663-9218 with questions or to request a proposal.