The Truth is Out There.
Effective marketing is based on solid insights that come from research designed, fielded, and analyzed by seasoned experts. We have a wealth of experience leading marketing research initiatives, from surveys and focus groups to one-on-one interviews, syndicated research, and other innovative tools and techniques. Our goal is to find the truth and use that truth to create a foundation for all the work that follows.
Research is the bridge that gets you from where you are now to your new website or brand or marketing campaign.
Labor Market Assessment.
Labor is such an important driver in company’s decisions to expand or relocate that it is of critical importance that EDOs have detailed and in-depth understandings of their own labor markets. Our analyses can include secondary and primary research, as well as detailed assessments of talent strategies based on this knowledge. Labor market assessments are often components of a talent strategy program.
Reverse Site Selection.
Which companies and industries would place the greatest value on a specific site or building that you are trying to market? This process, ideal for large industrial sites or unique industrial properties, helps identify those targets, and then provides a complete marketing program from branding, messaging and lead generation to drive interest in that property. Reverse site selection is often a component of a brownfields or facility re-use and development plan.
For more articles, blogs and insight: Reverse Site Selection
Target Industry Analysis.
The competitive nature of economic development marketing today means that you can no longer try to be all things to all people. This is the old “if you build it, they will come” model. Today, EDOs need to focus on those specific industries and sectors that are the best fit for their areas. Our proven process identifies target industries while also fostering stakeholder support. Target industry analyses are often components of an economic development strategic plan.