The Truth is Out There.
Effective marketing is based on solid insights that come from research designed, fielded and analyzed by seasoned experts. We have a wealth of experience leading marketing research initiatives, from surveys and focus groups to one-on-one interviews, online panels and other innovative tools and techniques. Our goal is to find the truth and use that truth to create a foundation for all the work that follows.
Research is the bridge that gets you from where you are to where you want to be.
Voice of the Customer (VOC) Research.
One type of research that we frequently conduct is Voice of the Customer (VOC) research. From this, we identify opportunities to retain and grow your core base of business, tighten up your brand position, and gain insights on competitors and pricing.
Priority Market Identification.
We bring 30 years of experience in specialized business to business market research to every client engagement. Combined with our talented staff and over 30 subscription databases, we can provide in-depth primary and secondary research to uncover and assess opportunities for growth.
New Product Development Ideation and Training.
We work with internal teams to develop and test new product ideas. These have included new technologies for production equipment, as well as traditional new products for consumer or industrial markets.