As most economic developers will tell you these days, businesses go to where the talent is located. So, many regions understand that business attraction often means talent attraction. Here are a few thoughts on building talent attraction strategies that work.
  1. Realistically identify your assets.  Similar to site selection, there are assets that communities can sell to potential talent. Sometimes it’s a great climate or access to outdoor amenities.  Other times it’s a sleek urban lifestyle, high density of jobs in a specific industry, low cost of living, or maybe just a favorable brand. Every place has something to offer. It is important that every community identifies its competitive advantages and is honest about its shortcomings.
  2. While identifying your assets, don’t forget that there are different layers to your strengths. People are dynamic, and their lives are layered. There are social, professional, and recreational aspects of people. Each aspect matters when trying to recruit talent. Looking at talent attraction in this manner allows communities to narrow their focus and make more relevant pitches to potential new residents.
  3. Don’t forget your students. I often hear that students at the local colleges and universities stay on or near campus, and then leave when they graduate. It’s important to understand that students don’t live in your community. They live in “student world.”  It’s this magical place where everything important is within a brisk 15-minute walk or an easy bus ride away. This isn’t their fault. They are focused, as they should be. Once school is over, they get the opportunity to join the rest of the world. Communities and regions should consider strategies that court them while they are students, not when they are about to graduate. In addition, since they are living in “student world,” they are not yours to retain. So, approach them with a mindset of talent attraction.
  4. Speaking of retention, my last thought is simple. Don’t forget to retain the talent after you attract it. There are a plethora of great strategies to attract talent to an area. But if a person doesn’t integrate into a community, then they are susceptible to being poached by another community. Some of this can be avoided by adequately targeting the right talent to recruit. Nonetheless, ensure that you help create a sense of ownership over time. A good talent attraction plan addresses community integration as part of the strategy.
For more about talent attraction and retention strategies or to learn about Ady Advantage and the services we offer, visit our website at or give us a call at 608.663.9218. I or a member of my team would be happy to speak with you.

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