by Mark Knickelbine | Oct 29, 2018 | Economic Development
A brand. Your organization has one, whether you know it or not, and whether or not you’ve ever thought about it or tried to do anything about it. You may not have a logo, a slogan, or other elements that we typically associate with branding, but you still have a...
by Mark Knickelbine | Sep 24, 2018 | Economic Development
It was one of those great days in the office. Janet showed me an email from one of our clients who had recently asked us for search engine optimization (SEO) help for their economic development website. The email contained a graph of the site’s hit rate, showing that...
by Mark Knickelbine | Jul 10, 2018 | Economic Development
Economic development marketing has largely been an attempt to get site selection professionals to come visit your community and see its properties and buildings. Nowadays, economic developers are using creative marketing techniques to bring the communities to the site...
by Jason Vangalis | Mar 15, 2018 | Economic Development
We often take stock of what needs to change in our lives at this time of year. We are rummaging through our homes and habits, choosing which items to get rid of that are not useful, or which goals to keep that will newly enrich our lives. The same should be true of...
by Janet Ady | Feb 1, 2018 | Economic Development
How has E.D. changed? Simply put, we’ve gone from an “if you build it, they will come” framework to one that is driven by talent. In essence, the process has reversed course from Recruit Company, Attract People, Enhance Quality of Life and Repeat to have Quality of...
