As I See It | Target Industries 2.0

In Ady Advantage’s most recent site selector research, one of the questions we asked site selectors was, “What single piece of information is most critical to have on an economic development website?” Their answer? More important than labor force data, available...

How Does Your Brand Stack Up?

A brand. Your organization has one, whether you know it or not, and whether or not you’ve ever thought about it or tried to do anything about it. You may not have a logo, a slogan, or other elements that we typically associate with branding, but you still have a...

Placemaking: A New Start for the Spring

We often take stock of what needs to change in our lives at this time of year. We are rummaging through our homes and habits, choosing which items to get rid of that are not useful, or which goals to keep that will newly enrich our lives. The same should be true of...